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Organised by online reputation company KwikChex, hotel reviews website TripAdvisor is set to be sued by unhappy property owners over what they claim are “false allegations” published on the site.

KwikChex said in a statement: “Following a rapidly increasing number of enquiries from the hospitality industry about posts on TripAdvisor, which we investigated in detail, we have clearly established that there are a number of elements within the TripAdvisor business model that are seriously flawed.”

KwikChex added that it was worried about the number of “extremely serious allegations from posters unverified as even being customers”.

The company said the class action could eventually involve thousands of businesses who are unhappy about the reviews of their establishments on TripAdvisor.