On November 11 the new JW Marriott hotel at 208 S. La Salle is scheduled to open and it promises to bring North Michigan Avenue panache to the work-aday canyons of the Loop.
Hotel markets are notoriously cyclical, and this business will open as demand for lodging is improving, but not too rapidly. At 610 rooms, the JW Marriott will be Chicago’s largest new hotel since the Hyatt at McCormick Place opened in 1998, so it will pose a challenge to the marketplace. If the economy bogs down again in 2011, such a large new player will force other hotels to trim their rates.
Rates will start at $300 plus a night.