The deal allows the Strip properties to maintain their separate identities, but they become part of the company’s Priority Club network, which has a database of 52 million members, according to IHG.
Venetian and Palazzo guests will be able to earn points and redeem them for stays at any of IHG’s 4,500 hotels worldwide. Also, IHG’s Priority Club Rewards and Ambassador members will be able to use their points for stays at both resorts.
Las Vegas Sands President Michael Leven said the agreement opens The Venetian and Palazzo, which have a combined 7,000 rooms, to a potentially new customer group. IHG has 180 million annual guests worldwide.
The lodging company will market the Venetian and Palazzo on the company’s various Websites.