Take the first step to breaking your addiction to OTAs – Identify Your Hidden Costs. Use the Madigan Pratt Hidden Cost Calculator by clicking on this link to find out what you’re spending to market through the OTAs.
Just enter in your hotel information. Then, use the calculator to play out several “what if” scenarios to try and reduce costs. What would you save if you could reduce OTAs as a percentage of total revenue – keeping all other factors the same?