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Alamo and National, owned by Enterprise Holdings, lost their place on Orbitz’s site “after months of difficult discussions,” according to Enterprise, the world’s largest auto-rental company that also includes its namesake brand.

The two giants reached an impasse when the car-rental company wanted its flagship brand, Enterprise Rent-A-Car, on the site but found Orbitz’s commission rates “unacceptably high,” Pam Nicholson, Enterprise’s president, said in a statement.

She called the break-up “punitive” and said that it “greatly limits consumer choice and makes renting a car less affordable.”

Tom Costello is the CEO, Partner & Co-Founder of Groups International, a company that provides marketing, consultative services, and technology solutions to the group and leisure travel markets.  Connect with him on TwitterLinkedIn, and Facebook or contact him by email.

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