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I am am constantly encouraging hoteliers to use every distribution channel at their disposal to get the word out about their hotel in order to book more business direct.

John Clancy, GM of the La Quinta Inn & Suites in Hammond, Louisiana did just that this week when he posted this impactful invite on a message board that caters to football fans at Texas State University in San Marcos, Texas.

What’s so savvy about this approach?  Texas State will play Southeastern Louisiana University two weeks from now and instead of keeping his fingers crossed that fans will book at his hotel, he put his hotel directly in front of football fans who will most likely be traveling to the game.

“I am the General Manager of a Brand New LaQuinta Inn and Suites in Hammond and I am offering a Special “Tailgating Rate” to any and all fans that are traveling to Hammond for their games with SLU.

All you have to do is call and make your reservation with the hotel desk clerk, tell them you are a Bobcat Fan coming in for the game and you want the $79.00 Tailgating Rate. Its that easy.

We are a new hotel and we are just trying to get our name out there. I tried to go through the universities with no luck…so I decided to take it straight to the people that really matter…the FANS!!

If you are traveling in we would love to have you stay with us!!!

LaQuinta Inn and Suites….42627 Veterans Ave Hammond La 70403….phone # is 985-345-4742.

Good luck with y’alls season!!!”

Nice job John and I hope your hotel sells out!

Tom Costello is the CEO, Partner & Co-Founder of Groups International, a company that provides marketing, consultative services, and technology solutions to the group and leisure travel markets.  Connect with him on TwitterLinkedIn, and Facebook or contact him by email.