Are Groupon Getaway deals something you won’t find anywhere or are they just not that big of a deal at all?
USA Today conducted some comparison shopping of Groupon’s deals and found it wasn’t difficult to find similar levels of savings at other travel sources. Some hotels that were featured on Groupon last week were featuring similar discounts on their own websites.
For example, Groupon claims its $89 voucher for a weeknight stay at the Palms Casino Resort in Las Vegas, a deal introduced on the launch day, is 55% cheaper than you’d get elsewhere. But the Palms was also selling an $89 promotion on its own website.
Last week, Groupon was also selling a $298 voucher that includes a night at The Standard hotel in Miami Beach and $150 in spa credit. The hotel’s website offered the same room and $35 in spa credit for $239 last week. Comparatively, Groupon’s offer is cheaper, but it’s not close to the 50% discount that it claims.
•Cons: Deals often aren’t as deeply discounted as advertised. Customers must call hotels to reserve room.
•Takeaway: Another option for customers. Shop around.
Tom Costello is the CEO, Partner & Co-Founder of Groups International, a company that provides marketing, consultative services, and technology solutions to the group and leisure travel markets. Connect with him on Twitter, LinkedIn, and Facebook or contact him by email.