Club, concierge or executive lounges, which typically require upgraded room bookings or frequent guest program membership, can be a lifesaver for busy business travelers.
Perks include being able to take a shower before the room is ready, meeting privately with a client or enjoying free meals, concierge services and cocktails in a private setting.
The number of lounges is growing, especially among high-end hotels. About 18 percent of more than 8,500 hotels at all levels surveyed last have a club floor or lounge. That’s up from 10 percent in 2004. Of those hotels, 89 percent of them were classified as luxury or upper upscale.
While club lounges been around for decades, they have become a renovation priority for hotels looking to keep room occupancy high and secure customer loyalty during the recession.